How to get the most out of your fundraising budget
Careful planning and effective use of Social Media channels to balance a Traditional Media budget will go a long way to save money by spending your resources more wisely.
Presenter: David L. LaRoche
Manzella Marketing Group
This presentation will examine:
- The importance of Planning
- Budget Components – Where does the money go?
- Media selection (Traditional and Social) to optimize response
- Who does what? In-house or Outsource
- The creative paradigm - Think like a Donor and receive more
- What worked? What Didn’t? – Measurement and Analysis
Who should attend:
Those who are looking for ways to improve management of their fundraising projects. Here is your opportunity to learn how Social Media can be integrated into a media plan, enhance response, and better understand how to allocate people and resources.
To register and pay securely online, please click HERE.
For more information please email afpwny@afpwnychapter.org.
Location & Time of All Monthly Luncheons:
The Sonoma Grille
5010 Main Street
Registration: 11:30 a.m.
Lunch and Program: 12 Noon - 1:15 p.m.
AFP Members by Friday, Sept. 17, 2010: $20
Non-Members by Friday, Sept. 17, 2010: $30
After June 4th: All Guests & Walk-Ins: $35
